2017 年柏林國際電子消費品展覽會（IFA）是世界最大的科技展覽之一，將於今年 9 月 1 日至 6 日在柏林舉行。根據去年展出的經驗，參展商來自多達 50 個國家，參加人數也超過 24 萬人次，而今年，肯定又會是一場盛會。來自德國最著名的科技出版社 Heise 也絕對不會錯過這次報導的機會！Heise 的編輯們將會在現場直接報導關於產品和市場新聞的熱門話題，並提供產品重點和發燒話題的相關介紹－筆記型電腦、4K 解析度顯示、虛擬實境、平板電腦、影音串流(A/V Streaming)、智能管家(SmartHome)、和穿戴式裝置等各種最新資訊。由於讀者大多來自 IT 和科技產業，這次 2017 年 IFA 肯定能吸引更多讀者！你是參展商之一嗎？想要知道除了參展，還能吸引更多關注的方法嗎？有效的行銷非一朝一夕就能達成， 但 Heise online 是你的極佳捷徑。

IFA Special 2017, one of the largest technology exhibitions, will soon be held in Berlin during September 1st to 6th. According to the great success from the previous exhibition, with exhibitors from 50 countries and no less then 240 thousand visitors, this year will definitely be a huge one. And of course, Heise online will not going to miss the party! The editors of Heise, the most well-known German publishing house, will be reporting live from IFA about the hot topics about the products and market news and will be giving background reports for the highlights and top topics－from Notebooks to 4K contents, from Virtual Reality and Tablets right up to A/V streaming, smarthome and wearables. Since the readers mostly are from IT and tech industry, this upcoming exhibition will undoubtedly boost the readership! Are you one of the exhibitors? You want to draw more attention than you could on IFA? Adverting effectively is not an easy task, but here is a shortcut provided by Heise online.