Categories
媒體

想要快速吸引你的目標客群嗎?成功的內容行銷就是致勝關鍵!

如何抓住客人目光? 你曾站在客戶的角度想過他們需要什麼嗎?
好的內容行銷可以為你吸引到大量的瀏覽量或是客戶,而內容行銷成功的關鍵就在於撰寫的內容是否能從讀者或是客戶的角度出發並觀察出他們的需求,當內容和標題能夠直接"擊中"他們需求並抓住他們的注意力,那你就能成功吸引你的目標客群。

如果你對於吸引目標客群感到很頭痛,或是需要內容來說明你的官網、部落格、手冊、電子書、白皮書、成功範例、廣告、及網站 SEO (Search engine optimization搜尋引擎優化) ,那麼你就來對地方了。身為提供專業行銷諮詢服務的我們會協助撰寫符合目標族群閱讀的高品質內容,來應用在對你的客戶的溝通管道上。

越來越多客戶在決定選擇產品購買時,會透過網路搜尋相關產品的完整資訊,而文字說明方向則是取決於你是要做 B2B 或是 B2C 的溝通。最好的方式就是,可以用這些文字作為顧問資料給你的客戶,但盡可能不要想強加任何產品印象給他們,這樣才更有機會激起讀者對你產品的熱情。透過網路管道(官網或是網路商店)來傳遞這些訊息,更能夠使消費者感受到自己的需求和感受被重視,他們也就會更願意去購買產品或是提供他們的連絡資訊,由此可見內容行銷在開發客戶成效上的顯著提升。

根據不同的應用目地所撰寫的內容

不管是關於技術說明和介紹、策略顧問、產品介紹、購買建議、新聞或是分析師的建議等等,我們的團隊擁有各領域的撰稿人和新聞記者,讓你與媒體之間的溝通做好準備!

除了產出純文字內容,我們也可以協助你面對目標客群、使用正確的媒體素材 (圖片、表格、照片、影片等) ,並協助統籌您所要求的,包含大小專案裡完整的產品內容管理。

提供的工作範圍包含如下:

  • 紙本和線上之文字說明
  • 書本製作
  • 翻譯
  • 圖片的收集和圖像的設計
  • 影片製作和螢幕截圖
  • 提供作者給您選擇並簡報
  • 與分析師和技術諮詢師倂肩合作
  • 專案掌控和製定編輯時程表
  • 維護文字內容
  • 印刷校對
  • 協助印刷
  • 其他更多服務項目

我們所提供諮詢的主題包羅萬象,不只包含從資通訊產業、網際網路到多媒體世界的文字與影片,我們也可以針對以下產業撰寫及草擬文字內容,像家庭、能源、汽車、攝影、休閒、遊戲、自然科學界等。是否心動了呢?

還有任何疑問,歡迎立刻連絡我們,為你介紹更完整的服務內容和參考資料!

Categories
Media

The Key Element for Successful Content Marketing is to Attract Customer Attention!

How to grab customer’s attention? Do you put yourself in your customers shoes?
The good Content Marketing can hit the right target and catch their eyes for your products / services.

Do you need content for your website, blogs, brochures, e-paper, white paper and case studies, advertorials or your SEO strategy? Then you have come to the right place. As the expertise of providing marketing solution, we can help to write high-quality target-group related content for your communication channels.

More and more users are searching the internet especially for detailed, well informed formatted information to decide which brand to buy. This conduct depends on whether it is a B2C or B2B contact. The better you are able to consult the customer with the text without giving him the impression of wanting to impose, the greater the chance of fuelling the readers enthusiasm for your product. Customers are responsible, want to decide themselves and expect neutral and competent consultation. The better the consultation, e.g. via online channels such as your website or web shops, the more the customer feels looked-after and his willingness to purchase direct or to release his contact data in case of lead generation programs increases significantly.

CONTENT FOR EACH SCOPE OF APPLICATION

Whether it is about explanations, technical descriptions, strategic advisors, product descriptions, purchase advice, news or opinions of analysts – our team is ready for you to communicate with media as we have our journalistic expertise and a large pool of trade authors from all sectors.

As well as pure text production, we also consult you on addressing target groups, the correct implementation of media elements (images, tables, photos, videos, etc.) and take on the entire product control for small as well as large projects at your request.

Our performance spectrum comprises the following work:

  • Text production for print and online
  • Book productions
  • Translations
  • Image selection and design of graphics
  • Video productions, screen casts
  • Author selection and briefings
  • Analyst contribution in cooperation with techconsult
  • Project control, establishment of editorial schedules
  • Maintenance of contexts in Content-Management-Systems
  • Editing for printing
  • Printer processing
  • And much more

Media Gate Group offer consulting service of multiple topics from ICT, Internet and multi-media world for comprises texts and videos form. We also help to draft content for many other industries from the household, energy, automobile, photography, leisure, games, natural sciences sectors and much more.

Contact us for more information and we can introduce you to the entire portfolio, including references.