The German Audit Bureau of Circulation (IVW) 公布了最新 2017 年第二季的審核數據。

最新的數據顯示，c’t 雜誌引領著市場，它透過訂閱及報攤共售出 246,305 本雜誌，比位居第二的競爭對手 ComputerBild 多賣出了 ５ 萬本，而且 c’t  雜誌還有觸及到另外不同的讀者群。

專攻電腦專業的 iX 雜誌也有類似的情況，下圖顯示了在德國市場中 IT 專業雜誌的比較。

上表中的數據是以雜誌的銷售數量做為基準比較 ，但更有趣的研究是來自 Allensbach Media Market Analysis (AWA) 所發布的數字，AWA 是德國重要的媒體市場調查公司之一 ，它的調查並不局限在實際的雜誌銷量，而是分析實際上有閱讀刊物的人數。

下方這份報告是比較 2016 和 2017 年之間的閱讀人數，有趣的是，先前我們提到的 c’t 雜誌是有增加的趨勢。或許是因為讀者可以在網路上找到相關的資訊，所以其它刊物的接觸率相較於去年都是大大下降的，但反觀 c’t 是上升的，這表示 Heise 出版社龐大的編輯團隊所撰寫出有深度且具有權威性的文章是無法輕意易被網路媒體所代替的，而讀者們似乎也了解到這一點。

看來 2017 年對於德國印刷出版社來說是個有趣的一年，而我們也期待下一季報告的表現。

The German Audit Bureau of Circulation (IVW) released the latest audit data for Q2 2017.

The latest numbers show that c’t magazine leads the market , with a total of 246’305 copies sold through subscriptions and newsstand sales, over 50 thousand more than the second contender ComputerBild, which is also targeting a different audience.

A similar situation shows for the more specialized iX magazine targeting computer professionals. Below graph shows the comparison of similar publications in the German market targeting IT professionals.

While above numbers are based on hard fact of copies sold, an even more interesting research result was published by Allensbach Media Market Analysis (AWA), one of the most important media market research firms in Germany.

This research does not focus on the actual copies sold, but on the analysis how many people actually read the publications.

The study is comparing reach in 2016 and 2017 and interestingly is showing that c’t magazine mentioned earlier is bucking the trend of declining of readership.

While other publications have high decrease in reach, maybe as readers can find similar information on the Internet, the reach of c’t is actually increasing.

This shows that the in depth and high authority content by the large editorial team by the Heise publishing group cannot be easily copied by online media. Readers seem to be noticing that.

It looks like 2017 is an interesting year for the German print publishers and we will be all looking forward for the next quarterly report.